Be Bold, Be You - Get Your Urban Style On!

Discover the Hottest Urban Wear for Men and Women at our Online Store. Shop Now and Stand Out from the Crowd!


New Drops!

Making a Statement with Urban Streetwear Graphic Tees: The Latest Trend of 2023

New Collection

S/S 2023

Bona Fide Stay authentic and true in our unisex heavyweight tee. Crafted... 

Just Dropped!


YESHUA Athletics - Push your limits in style with our fashionable athletic wear.

  • Worldwide Shipping

    We offer international shipping to the vast majority of countries worldwide.

  • 30 Day Return Policy

    You have 30 days after receiving your item(s) to request a return.

  • Online Chat

    If you have any questions, we're available during regular business hours.


Don't Throw Away Your Confidence

Don't give up, be resilient, and showcase your style confidently. Self-confidence is key when it comes to achieving your goals. If you don't believe in yourself, nobody else will either. Have faith in your abilities and be accepting of your strengths and weaknesses. Embrace your unique style and use it to your advantage.

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The Brand

Learn About Behind The Scenes


The handcrafted items offered in our store are made from quality materials and feature a wide range of styles, sizes, and price points.

We make most of our clothing from recycled materials, 100% cotton, or cotton blends. All shoes are created using pristine Italian leather or suede, and in some cases organic canvas. We also use special materials, prints, limited edition textiles, cruelty free vegan leathers for seasonal collections.

*Certificates are available upon request.


With our products, we aim to contribute to a more eco-friendly planet by reducing unnecessary waste without compromising style. We do this by keeping inventory to a minimum, as we only make goods when customers order them.


Quality materials and skilled craftsmanship determine the price of our products. While you may spend more, our goal is that your purchase will last for many years and even generations to come. To ensure your complete satisfaction, our quality control team is committed to shipping every item with excellence.


Many of our orders are delivered within the same region they’re fulfilled in. Having fulfillment centers close to our customers is good for both the business and the planet. Strategically located fulfillment centers allow for faster shipping times and lower shipping costs, and it also helps with reducing CO₂ emissions produced when transporting orders.

Products available in the same region are shipped together whenever possible. This helps our customers save money and is much better for the environment.


We are moving forward to a more sustainable journey by using PCR packaging for our apparel products. PCR (post-consumer recycled plastic) is made from items that consumers use and recycle daily, like plastic bottles, food containers, etc. Packaging of this type helps to conserve raw materials and requires less energy to produce. You can scan the QR code on the packaging whenever you make a purchase from us to learn more.


We've joined forces with Ecodrive to help plant mangroves in Madagascar, which are one of the highest carbon-absorbing trees. The trees help to alleviate poverty in the regions of Madagascar in which they are planted while aiding in environmental restoration by reforesting habitats for indigenous wildlife.

Learn more

Lifestyle Blog

Visit our lifestyle blog to find out how to wear our latest collection of designs. Our blog posts feature styling tips, advice on how to mix and match pieces, and more. We want to make sure that you get the most out of our designs and can create stylish outfits that will take you from day to night.

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